Project Summary
Create and design brand, identity,
product design, package design, retail environment, and all other items
associated with brand. Company will also provide, if needed, list of local
places to play each sport.
1.
Brand Summary
Retail
location that sells and manufactures all types of discs (Ultimate, Golf,
Freestyle, etc.), and equipment needed for each sport (uniforms, cleats, etc.)
Possible
Brand names:
• Discs Unlimited
|
• Unlimited Discs
|
• Disc Happens
|
• Infinite Disc
|
• Ultimate Goods
|
• Wicked Disc
|
2.
Identity
Create and design brand name, its
mark and logo.
3.
Product Design Summary
Products offered:
·
Discs
o
Ultimate
o
Golf
o
Freestyle/Recreational
·
Equipment
o
Cleats
o
Apparel
• Cap
|
• Beanie
|
• Jersey
|
• Polo
|
• Hoodie
|
• Jacket
|
• T-shirt
|
• Shorts
|
o
Bags
• Tournament Bag
|
• Quick Trip Bag
|
4.
Package Design
Design packaging for all products
5.
Retail Environment
Design retail presence and
experience.
Purpose
Create a
local presence for professionals and non-professionals to purchase goods
needed, as well as consult other professionals about best goods available for
budget.
Sender
All
products, services, and design is sent by the company.
Message
All disc
sports are great for recreation, exercise, and classic fun with family and
friends. Each sport is unique and exciting in its own way.
Audience
All people
interested in Disc sports, athletic or not, both professional and
non-professional athletes.
Roughs
Tight Comp
Design Roughs
Final Logo
Disc Design
Disc Package Design
Classic Edition Design
Standard Edition Design
Neon Edition Design
Cleat Package Design
Practice Jersey Design
T-Shirt Design
