On Air

Project Brief and Outline

Thumbnails/Roughs

Critique By Matt: Seth, I love your top right concept of having the cigarette, the vehicle, and the grave. I think that is very clever, and I'm excited to see how it turns out. My suggestions would be to add the smoke from the cigarette, and the tailpipe from the truck to make it flow into the design of the gravesite and the tombstone. It's just an idea. I do like what you have right now and I think it's a very interesting concept. I would suggest dark grey, and maroon like colors. Just an idea. I'm excited to see what you do with it.

Response to Matt's Critique: I realized that focusing it just on death was a long shot. I decided I could do something that death was involved. My grandpa died from an asthma attack, so asthma is a strong concept in my life. So I decided to make asthma the primary subject of the piece.


Tight Rough


Tight Sketch

First Draft of New Design


Tight Comp

Final Design